In the age of data-driven decision-making, political campaigns have evolved to harness the power of voter data to their advantage. See why the largest political campaigns, PACs, corporations and grassroots organizations across the country rely on our data to reach more voters and WIN!

North Carolina’s Counties and Voters

North Carolina, a state in the southeastern United States, is home to 100 counties, each with its own unique characteristics, culture, and demographics. These counties are integral to North Carolina's political landscape and have a significant impact on the state's elections and governance.

North Carolina's voters are a diverse and politically influential group. The state has become a crucial battleground in national elections, often seen as a bellwether for the country due to its competitive political environment. The preferences of North Carolina's voters can shift between Democratic and Republican candidates, making the state a focal point for political campaigns.

The state's counties vary widely in terms of political leanings. Urban counties like Wake (Raleigh) and Mecklenburg (Charlotte) tend to lean Democratic, while many rural counties have historically favored Republican candidates. The suburban counties often hold the key to election outcomes. This urban-rural divide and the state's changing demographics contribute to North Carolina's reputation as a politically dynamic state.

Demographic diversity plays a significant role in shaping North Carolina's electorate. The state is home to various racial and ethnic groups, with a growing population of Hispanic and Asian residents. Additionally, the Research Triangle Park area has a significant concentration of highly educated voters, influencing the state's political landscape.

Key issues for North Carolina's voters often include education, healthcare access, job creation, economic development, and environmental policies. As a state with a growing technology sector, issues related to innovation and research also feature prominently. Voter engagement and mobilization efforts are significant, with both major parties investing heavily in campaigning and voter registration initiatives.

North Carolina plays a critical role in presidential elections, with 15 electoral votes. Statewide and local elections also impact the governance of the state, including races for the governor, state legislature, U.S. senators, and members of the U.S. House of Representatives.

North Carolina Voter Demographics

The General Assembly in North Carolina gave final approval to new redistricting maps which may strengthen the state GOP for years to come. Passage of the maps also marks a final achievement for Republican leaders in this year’s annual session that saw their priorities on abortion, LGBTQ+ and gun rights, voting rights and education become law, and in turn eroded Democratic powers.

North Carolina's voters are divided along urban and rural lines, a common feature in many states. Urban areas like Charlotte, Raleigh, and Durham tend to lean Democratic, while rural and small-town regions often favor Republican candidates. Suburban counties often determine the outcome of elections.

  • Demographic Diversity: North Carolina's voters encompass a wide range of demographic groups, including different racial and ethnic backgrounds, age groups, and socioeconomic statuses. The state has experienced population growth, including an increasing number of Hispanic and Asian residents, contributing to its diversity.
  • Independent Voting Patterns: Many North Carolina voters exhibit independent tendencies, as they may not be strictly aligned with a single political party. These independent voters often play a pivotal role in determining election outcomes.
  • Key Issues: The priorities of North Carolina's voters mirror the broader national concerns, including the economy, healthcare, education, job growth, and environmental policies. The state's strong presence in sectors like research and technology also makes issues related to innovation and science important.

Voter Data Goldmine

The heart of any political campaign lies in understanding the voters and your ability to reach more of them than opposing parties and candidates. We offer the LARGEST North Carolina voter database on the market and provide a treasure trove of insights that can significantly influence campaign strategies and outcomes.

DMDataSource is your go-to, trusted source for mailing lists, phone lists, email lists, and digital marketing. Check out out voter mailing lists, starting at just 2 cents per record!

Demographic Diversity in North Carolina

Voter data reveals valuable insights into the demographics, allowing political campaigns to tailor their messages effectively. With dozens of demographic and voter history insight to choose from you can ensure that you are reaching the right voters.

We offer information on the types of voters as well, including democratic, republic, absentee, 1st time voters, party flippers, and new North Carolina voters. Our information is updated daily, with millions of daily updates. Voter mailing lists are triple-verified and enhanced for accuracy and deliverability.

Issues Data

Using precise issue data, campaigns can target specific types of voters that are concerned about pressing issues. Personal for each voter, using data you can find out which pressing and controversial topics voters are concerned with, including economy, education, taxes, environment, healthcare, COVID-19, military, activism, and more.

Digital Voter Target

Using our digital identity graph, your campaign can reach more existing voters and help you reach new ones too. Let us help you boost the success of your outreach campaigns. Our digital ID graph consists of:

  • Over 500 million mobile ad IDs
  • 4.1 Billion current and historical MAID/hashed pairs
  • 1 Billion privacy compliant emails
  • Millions of daily updates
  • Up to 10 digital identifiers per voters

In today's fiercely competitive political landscape, having access to the right data can be a game-changer. It provides a competitive edge, enabling campaigns to stay one step ahead of their rivals.

In an era where data reigns supreme, political campaigns in North Carolina and beyond are turning to voter data to drive their strategies. The ability to reach more voters and segment based on the issues that are most important to them this election cycle is the difference between your candidate winning or losing.

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Mailing List FAQ's

Yes all of the records you received will have undergone CASS certification so not only will your mail get delivered but will also qualify for the maximum postal savings available based on your selections.

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Our datasets cover up to 266 million United States consumers in 120 million households